Spirit Day
Role: Creative Director
Each year, millions go purple for Spirit Day to support LGBTQ youth in a united stand against bullying. Pledging to “go purple" on Spirit Day is a way for everyone — global and local brands and companies, world leaders, celebrities, neighbors, parents, classmates, and friends — to visibly show solidarity with youth and to take part in the largest, most visible LGBTQ anti-bullying campaign in the world.
As the Creative Director my role is to lead the look and feel for the campaign.
Recap Video
GLAAD leads the charge annually to inspire and engage the participation of individuals, celebrities, corporations, small businesses, media outlets, schools, local communities and even national landmarks. Here is a recap of Spirit Day highlights:
Unique Articles
There were 300 unique articles generating over 1.3 billion media impressions
Social Impressions
There were 1.9 billion social impressions across all platforms
Social Posts
64k+ unique social posts
Trending
Trended at the top of Twitter throughout the day, reaching #1 by midday
Creative Assets
We were responsible for creating all graphic, video, web, and merchandise for Spirit Day.
Graphic Design: Dustin Hood
Comcast PSA
We produced a short PSA that ran on Comcast throughout the month of October.
Time Square Billboards
We designed 5 billboards for Time Square.
Resource Guides
We created guides for parents, educators, students about bullying and steps they can take to combat it and participate in Spirit Day locally.
News Segments
We created graphics and animation for on air news segments.
Social Graphics
We created over 100 unique social graphics.
Merchandise
We created merchandise for celebrities and news anchors that included: t-shirts, mugs, pins, masks and stickers.
Press
Broadcast
Online
NBC News: Spirit Day 2020: Celebs, lawmakers, athletes send messages to LGBTQ youth
LA Times: Joe Biden, Halle Berry and other celebs go purple to declare: ‘I support LGBTQ youth’
Adweek/TVNewser: Here’s Who Rocked Purple This Morning in a Show of Support for LGBTQ Young People
Entertainment Tonight: Celine Dion, Halle Berry, Sam Smith and More Celebrate Spirit Day in Support of LGBTQ Youth
TODAY: Sheinelle Jones reveals why she wore her dress backward on 3rd hour of TODAY
TODAY: Celine Dion shares rare photo of twin sons Nelson and Eddy
Rolling Stone: Cher, The Chicks, Halle Berry to Participate in GLAAD Spirit Day
The Hollywood Reporter: Cher, Sterling K. Brown, Shangela and Adam Rippon Among Stars Supporting GLAAD on Spirit Day
The Advocate: Dozens of Celebs to Take Stand Against Bullying on Spirit Day
Billboard: Sam Smith, Celine Dion, Reba McEntire & More Stars Go Purple for GLAAD's Spirit Day 2020
Billboard: Cher, The Chicks & More to Support LGBTQ Youth for GLAAD Spirit Day 2020
ABC News Radio: Cher among celebrity lineup participating in GLAAD's Spirit Day
Hollywood.com: Cher & Halle Berry to lead GLAAD Spirit Day celebrations
Teen Vogue: On GLAAD's Spirit Day, 10 LGBTQ People Explain How to Cope With Bullying
BET: Lionel Richie, Jordin Sparks And More Show Solidarity For LGBTQ Youth
BET: OPINION: I Found A Way To Tell My Parents About My Queerness On My Own Terms
Refinery29: How To Be An LGBTQ+ Ally To Your Friends
NFL.com: Sarah Kate Ellis provides coaching tips for creating safe environment for LGBTQ+ athletes
MLB.com: MLB spreads message of love on Spirit Day
Reuters: OPINION: The Spirit Day Generation - How Gen Z is transforming LGBT+ advocacy
Openly: OPINION: The Spirit Day Generation - How Gen Z is transforming LGBT+ advocacy
iHeartRadio: Join GLAAD’s Spirit Day Movement Today In Support And Acceptance To LGBTQ Youth At A Time When They Need It Most
iHeartRadio: Oreo's 'Proud Parent' Film Is Exactly What We Want To See On Spirit Day
iHeartMedia: Celebrities Who Support GLAAD's Spirit Day
iHeartRadio (CMT): Reba Joins Celebs To Support LGBTQ Youth on Spirit Day
ET Canada: Celine Dion, Halle Berry, Sam Smith And More Celebrate Spirit Day In Support Of LGBTQ+ Youth
Yahoo!: Celine Dion marks Spirit Day with rare photo of her twin sons
Yahoo! Finance: Kellogg Company 'Goes Purple' As Presenting Sponsor of GLAAD Spirit Day 2020
CBS New York: Spirit Day: Please Wear Purple To Help Take Stand Against Bullying Of LGBTQ Youth
The Advocate: Two Texas Teachers on Harnessing Spirit Day Every Day
Out: Bullying Disproportionately Affects Black Youth Like Me — It Must Stop
NewNowNext: Nina West, Javicia Leslie, and More Go Purple for Spirit Day
them: Sam Smith, Nina West, More LGBTQ+ Celebs Celebrate Spirit Day on Twitter
Ms. Magazine: Q&A: Luchina Fisher on Her Trans Inclusive Documentary, Parenting and LGBTQ Allyship
She Knows: Céline Dion Shares Rare Peek at Twins Eddy & Nelson With a Seriously Important Message
Junkee: Jeffery Bowyer-Chapman Has Called Out Queer White ‘Drag Race’ Fans For Bullying
My Celebrity Life: Sam Smith, Celine Dion, Reba McEntire & More Stars Go Purple for GLAAD’s Spirit Day 2020
Celebrity Insider: Toni Braxton Celebrated Spirit Day – See Her Message
South Florida Gay News: ‘Going Purple’ And The Importance of it on Spirit Day
Outsports: The Spirit Day Huddle for Thursday, Oct. 15, 2020
Pride: Spirit Day Began With One High School Student's Tumblr Post
Mombian: Standing Up Against Bullying This Spirit Day
PR Newswire : Kellogg Company 'Goes Purple' As Presenting Sponsor of GLAAD Spirit Day 2020
Broadway World: GLAAD's Spirit Day Sends United Message of Support and Acceptance to LGBTQ Youth
Outtake: Spirit Day Against LGBTQ Youth Bullying
E Wresting News: Sonya Deville Supports Spirit Day Pledge, Top 10 WWE NXT Moments, More
Soaps.com: Young & Restless’ Camryn Grimes and Cait Fairbanks Shut Down Bullying: ‘It’s OK to Be Who You Are’
Soap Dish: ‘Young And The Restless’ Spoilers: Courtney Hope (Sally Spectra) Supports #SpiritDay