Pop-Tarts Artists Series Pride Box
Role: Creative Director
In June 2022, Kellogg’s Poptarts launced its first ever Pride limited-edition Artist Series Pop-Tarts box. The main goal is to create an experience that unapologetically celebrates the diversity of Black LGBTQ people.
As the Creative Director, I worked with a committee of multidisciplinary Black LGBTQ creators to determine what types of stories would be the most impactful to feature on the box. From there I crafted the the theme, design concept and commissioned a Black LGBTQ illustrator, Thaddeus Coates, to bring the concept to life. Together we created a one of a kind piece of art to be featured on the main box and 8 individual images for the pop-tarts themselves. Kelloggs & GLAAD will kickstart this first of its kind partnership with programatic activations leading up to Pride.
Illustration: Thaddeus Coates “Hippy Potter”
Creative team: DaShawn Usher, Major Nesby, LaQuann Dawson, Roya Marsh, Janel Martinez, Eva Reign
